Collection: DONNI.

Born from a moment of personal healing in 2009, DONNI. began with a simple scarf and a deep commitment to comfort. Founder Alyssa Wasko’s vision was to create timeless, feel-good pieces — and that mission lives on in every collection.

From elevated everyday essentials to ready-to-wear staples, each piece is designed with comfort, quality, and thoughtful detail. Proudly made in Los Angeles, most of the partners are women-owned or women-led.

At DONNI., we design for every woman, every generation — with the hope our pieces will be loved, lived in, and passed on.